Digital Marketing & Programmatic Leader
Kedar Laidwar
Driving scalable digital growth through strategy, automation, and global delivery excellence.
With 9+ years of experience across Programmatic, Search, Social, and Retail Media, I help brands and agencies build high-impact media solutions backed by data, technology, and strong operational frameworks.
What I Do
With over 9+ years of experience in digital strategy and media, currently serving as Director at IPG Mediabrands, contributing to innovative solutions in digital media and team management.
Global Client Engagement & Media Strategy
Programmatic, Search, Social & Retail Media
Team Building & Offshore–Onshore Delivery
Automation, AI & Process Optimization
Previously held leadership roles at Brainlabs, where collaborative efforts focused on delivery excellence and digital transformation. Adept at managing associates and executing impactful strategies, aligning with organizational goals and fostering team growth. Committed to leveraging expertise in digital strategy to drive results and empower teams in a dynamic, client-focused environment.
Seasoned professional with 9+ years of experience in Programmatic and Data Analytics, Project Management, Ad operations and Digital marketing.
Thorough experience across the online advertising ecosystem. Ranging from Ad operations, Programmatic buying and selling, Google advertising suites along with DSP’s like TTD, Xandr, Amazon Ads.
Impact Snapshot
Impact
Led & scaled teams from 3 to 60+ across global markets
Managed multi-million-dollar media budgets
Improved operational efficiency by 50–60% through automation
Delivered 800%+ relative lift through CTV & YouTube-first strategies
